ABOUT US
About Us
Narayani Vastra is more than just a women’s ethnic wear brand — it’s a celebration of tradition, craftsmanship, and the timeless elegance of Indian culture. Rooted in a family legacy that spans generations, Narayani Vastra brings forward a deep understanding of textiles, design, and the values that make Indian ethnic wear truly special.
Our journey began decades ago, when the Sethi family first stepped into the textile and clothing industry. With a passion for quality and an eye for detail, Mr. Jeetender Sethi has been the cornerstone of this legacy. His dedication, experience, and vision have not only built a strong foundation but have also inspired the next generation to carry the torch forward.
Today, Narayani Vastra is led by Chinmay Sethi and Anant Sethi, who have inherited not just the business acumen but also the deep respect for tradition and customer trust that their father instilled. With a fresh perspective and a deep-rooted commitment to excellence, the brothers aim to blend heritage with contemporary style — creating ensembles that make every woman feel confident, beautiful, and connected to her roots.
At Narayani Vastra, every piece tells a story — of heritage, of craftsmanship, and of family.
Welcome to our family. Welcome to Narayani Vastra.